If you’re a small business the chances are highly likely that you are using social media to advertise in the attempt to attract leads to your business. Now there are 2 types of advertising 1. Brand awareness2. Direct response Brand awareness is where Coca-Cola advertise online and offline using ads that are highly polished with
They say that every problem has a solution…right? Well yes but often it’s how do we think about solutions when there are so many obstacles that seem to compound themselves in business. Whether it is staff, cash flow, marketing, conversions, stock control and the list goes on, the key is to start by using the following
The title itself gives some people the jitters. I know it used to definitely do that to me until I discovered the art of micro “time outs”. So let’s start with the research. According to an article in Forbes magazine “The 10-minute nap produced immediate improvements in all outcome measures (including sleep latency, subjective sleepiness, fatigue,
Everything that we do in life usually comes with some more thought or preconception of what we want to achieve. Be it going to shops or getting married, the goal is usually already an idea in our mind and then it’s a matter of time to execute the actions required to achieve it. So it’s
Trying to navigate the business terrain can be a minefield or should I say a “mind field”. Dealing with staff, suppliers, cash flow, marketing, strategies for growing the business, accounts, shipment and the list goes on and on. However one of the biggest challenges that business owners face is their ability to keep focused on
In an age where technology rules pretty much every part of our life as business owners, I believe that we have forgotten that people still buy from people. Now I know using online Social media platforms have changed the sales and the way we connect for good I also know that the good old fashioned
If you don’t have a purpose in your business or your life, you’re basically just wandering around aimlessly without any concrete goals on the way you want to live your life, and what you want to accomplish. It’s the same as getting in your car and setting off for a drive, without any idea where
In Australia, Gallup’s recent survey found that 60% of employees are not engaged at work, while a further 16% are actively disengaged. This leaves a small 24% (one quarter) who are engaged in the workplace. But how can you tell if someone is not engaged? Usually by a lack of honest feedback, no connection between teammates, a
It’s often said that one of the biggest challenges we face as humans is the fear of failure. Funny enough it literally stops us in our tracks. So many people that I meet at my events when asked about why they haven’t accomplished what they set out to do respond with “I’m scared that I
So many of us get held back in our personal and business lives by our self-limiting beliefs. But the thing about those beliefs is – we get to choose them, and we can choose positive, empowering ones, or limiting, negative ones. Here are just a few of the common lies we tell ourselves on a