So you’ve figured out how to drive people to your website or sales page, but the next crucial stage in the sales funnel is converting those leads into sales, i.e. money in the bank. First, let’s take a look at the main reasons why small businesses fail to convert leads into sales: Trust — Using
If you’re in business, then you’ll probably be aware of the term paid traffic. Essentially, it means investing money to advertise your business, and get more customer eyeballs, leads, and hopefully — sales. A few of the most effective forms of paid traffic today are by using Google Ads, Social media adverts, and influencer marketing.
The end of the financial year is fast approaching, but who says it needs to be a stress-inducing experience? As a world, we have a very strange, often challenging relationship with all things money-related. Just hearing the word “finances” or “accountant,” is enough to send shivers down a business owner’s spine. But money is great,
The end of the financial year is a great time to assess where you currently are in your business, and think about where you’d like to go in the next year, and beyond. This is where goal setting becomes crucial. And this shouldn’t be something you reserve for the end of the financial year either,
Creating and managing a business as a solo entrepreneur is one thing, but what about when things take off and you have to hire a whole team to keep things running smoothly? Building a motivated and efficient team requires a totally different set of skills, and it’s vital to ensure you have a high-performing team
Effective team communication is essential for maximizing productivity, motivation, and success in any business. It is also key for building and maintaining strong professional relationships across all levels. Taking the time to improve on, and investing in, your office communication will build trust amongst all employees; which has a direct effect on increasing levels of
Your personal power, or personal influence, in business comes from recognising who you are and using this in a positive way to gain respect from your employees and create the most success. When you use authority without drawing on your personal power, it will likely lead to compliance from your staff; but when you do
How do we create real impact in business? It begins with change, because we can’t create anything differently if we continue to do the same thing. To put that change into effect, it requires action, which is the next step in creating impact. And in taking that action, we aim to drive desired results. Impact = Change > Action >
When you think of a failing business, usually you’d assume it must have been due to a lack of money, slow sales, or even poor planning and execution. But in reality, huge business growth and strong sales can be the downfall of small businesses — if they’re completely unprepared for it. When your business grows,
As they say in business, sales solve everything. But how do you increase your sales? A great landing page is a must when it comes to converting visitors into paying customers, which is why it’s crucial that you pay attention to the fine print. You only have a few seconds to get the attention of